A reimagined spin bike, bringing exercise equipment into the heart of the home. 🚴‍♀️

“By combining performance cues with the warmth of living spaces, forpeople teamed up with former Apple designer Julian Hoenig to help Kettler Sport Europe rethink this fitness category. Working with the team to develop the new brand proposition, then bringing it to life in an identity and first product range — FRAME — including spin, racer and pro racer bikes. The indoor bikes reference classic cycling frames and mix them with subtle furniture details, each in a set of colourways inspired by objects from around the home.” 🏡

See more work from @weareforpeople & @julianhoenig & @kettlersportofficial

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