Mimo

An environmentally-friendly, refillable toothpaste tube.🪥

Aimed at tackling the vast amounts of toothpaste tube waste that is disposed of in landfill each year, this refillable toothpaste tube comes in three harmonious color combinations. With the majority of toothpaste tubes containing a thin layer of aluminium and various plastic types, it makes them difficult for recycling centres to separate responsibly. This concept has a transparent bottom half, informing the user of when it’s time to refill. All the materials have been carefully considered, even down to the packaging made from a semi-transparent paper called "vellum" which is made from a pure cellulose fiber.🦷

Environmentally conscious design and packaging from @pelinozbalci.id and @sergen.id


See more work from @pelinozbalci.id & @sergen.id


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