A reimagined automotive experience that truly embraces the future of 'in-car entertainment' opportunities. 🚙

“After being prompted by BMW Designworks’ latest interest in the future of ‘in-car gaming’, we started to build on ideas that could reflect the user’s needs and also take into consideration changing environments and Korean culture. By creating a new form of hybrid seating, the users can enjoy a much more flexible experience, and with built-in screens and controllers, the native gaming platform can be fully enjoyed with ease. The entire concept is designed as a journey that draws the passenger into the imagination of future of mobility, providing a new form of environment that connects people with technology in harmonious ways.” 🕹

Designed by @byminjco @woo_nka @yoonyoung_design @2eloha in collaboration with BMW Designworks Munich and Korea Design Membership.

See more work from @byminjco & @woo_nka & @yoonyoung_design & @2eloha

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